d.lee writes

Brand development + website copy

Brand development + website copy

Copy development

BRGR, a popular local burger joint, opened up a new location in PNC Park, home of the Pittsburgh Pirates. This ad series made its ballpark presence known.

Iron City pretty much flows through the rivers here in Pittsburgh, and to celebrate its history, the brand produced a replica of one of its original cases. This outdoor board, along with other campaign materials, helped sell the nostalgia.

For nearly two years, I wrote the bulk of AE Life, American Eagle Outfitters' quarterly magazine for employees. Stories covered everything from denim manufacturing processes to employee profiles. I'm happy to share physical samples of this printed publication.

With this campaign, we're helping business owners understand what it means to be "in the blue." When you choose S&T Bank, you have a partner who's actually part of your business, and is behind you 100%. This marketing campaign included a website, outdoor, print ads, online banner ads, and radio spots.

A series of ads for the Gatesman+Dave answered the question, "How would an ad agency self-promote in a different era?" Featured on the back cover of Western Pennsylvania History magazine, the ads evoked the time period of each issue's cover article.

Metso is a global leader in mining and construction, and the content in this app is invaluable to their customers. Metso MAP provides technical information and specifications about equipment, sales contacts and news updates. And maybe the best part: it's accessible from even the most far-off mines in the world.

I worked on the Del Monte account for half a decade, and during that time, I concepted and wrote countless FSIs and sales sheets. This is just one of them, developed to promote their new line of sides.

This ad, on the back cover of Bon Appetit, introduced the magazine's foodie readers to a StarKist product in a class all its own.